Selling your home can be like selling your most treasured possession, it could have been with you for a long time, have a strong emotional connection, memories or one of many other feelings (good or bad!) that make you feel strongly about it. With emotion comes subjectivity, something that can be hard to understand from the outside. It is in these situations where we must look with fresh eyes at what we are offering to the open market. For example, a dog lover might not be able to smell their own pets in their home, but a pet sensitive buyer may see it as a barrier to a purchase believing that they might not ever get rid of ‘that smell’.